CR Cement adheres to the principal of "customer-oriented" and insists on providing excellent-quality products and services to customers with ingenuity, injects new vitality into product iteration and upgrade, as well as company development with innovation and digital transformation, and satisfies more diversified customers' needs with warm and thoughtful services such that the Company can become a building materials enterprise which is favored by the public with excellent branding.
Key Performance Indicators
| Indicator Name | 2019 | 2020 | 2021 |
| Passing rate of product quality | 100% | 100% | 100% |
| Total R&D investment (RMB million) | 23 | 41 | 336 |
| Number of new patent licenses | 19 | 42 | 37 |
| Number of patents and patent applications | 232 | 269 | 360 |
| Handling rate of customers' complaints | 100% | 100% | 100% |
In 2021, CR Cement rolled out "Runpin" as the brand for products of functional building materials. During the year, the satisfaction rate of customers reached 97.8% and no products sold or shipped were subject to recalls for safety and health reasons. CR Cement has organized the "Runfeng" brand anniversary celebration for five consecutive years. Having considered about the sales, logistics, venue and other conditions, we established two brand image flagship stores in Shangri-La of Yunnan and Dongguan of Guangdong to deepen brand building for end users. In combination with market characteristics, more than 80 brand promotion activities in various forms were organized for the end users. Video accounts, public official accounts and other media were used to conduct wide propagation and provide customers with more diversified value-added services.
